How to Develop a Good Employee Value Proposition

A good employee value proposition or EVP goes beyond salary, it is the unique set of benefits a prospective employee can expect to receive in exchange for bringing their skills, knowledge, capabilities and experience to your company.

The best way to begin developing a good EVP is to first define the essence of your company. Consider what makes it unique, what it stands for and why people are proud to work there, this could be an inspiring company vision or perhaps a positive culture. 

No two EVPs are the same, well at least they shouldn’t be. It should be tailored to your company and integrated across all aspects of your business to help retain your top talent and attract new talent. Let’s take a look at some of factors to consider when developing your EVP. 

Get the whole team involved

Who better to sell the reasons why people should want to work for your company than the people who already do? Your team are living and breathing your business values and should be included in the creation of your EVP.

To help you develop a strong EVP it is vital you understand the perceptions your existing staff, potential employees and former staff members have about your company brand and its culture. Surveys, focus groups, exit interviews and feedback from former employees and job applicants are a great way to gather this information.

The types of questions you may want to ask, include:

• What attracted you to the company?
• As an existing employee what do you think is unique about the company?
• Why do you stay working here?
• Why did you leave?
• What do you value most about working here?

Understand your key selling points

Following your research, collate the information to help you gain a better understanding of what makes your company unique. What do employees value the most about working there and why do they stay? Using this information to inform your employer brand can help provide a clear sense of who your business is and how it may fit with potential employees’ values.

Create a draft EVP that paints a realistic picture of what it is like to work at your company and test it on existing employees and job applicants. Use their feedback to make tweaks to ensure it accurately represents your company and resonates with your target audience.

Spread the word

Once you have defined your EVP start getting out into the world. Begin sharing it through all hiring channels such as job boards, recruitment agencies you work with, company websites, advertising and also during the interview process.

Doing so will help you reach your target audience and help them determine if they would be a good fit for your company, while simultaneously building a positive perception of life working for your company.

Why choose Digitech?

At Digitech, our team of recruiters and strategists bring a breadth of knowledge and vast experience in the tech industry. From understanding market conditions to ensuring the tech recruitment journey is smooth, we can help you source the best tech talent and reduce your time to hire.

Whether you need a contingent resource to meet a peak in demand, are looking to hire for a permanent position or want to engage with contract workers, we can help you find candidates that have the right skill set and are a good fit for your business. Get in touch with us to discuss your requirements and see how we can help.